Lost Leads Report

Report to gauge how, why and when you are losing leads

Taylor Bradfield avatar
Written by Taylor Bradfield
Updated over a week ago

The lost leads report is a great report to help you understand how many leads you're losing, when you're losing them and why. 

The benefits of using the lost leads report is to either break down each of your locations objection reasons, or to understand what sales people may need more training in breaking down commonly used objections. The report will also show the breakdown of steps at which stage you are losing your leads. Understanding when you are either losing a lead or losing contact with a lead is vital to understanding where the break down in the sales process is occurring.

As with all GymLeads Reports, the Lost Leads Report can be filtered to help deep dive into the reasons leads aren't joining based on specific criteria.

There are several ways to filter the Lost Leads Report, including:

  • Date Range: Select the date range you wish to report on, you can also choose your own date ranges using the custom button in the drop-down menu. By default, the date range of today is selected. 

  • Locations: If you are a user across multiple locations, you can filter the report based on all locations or a selection of locations. By default, all locations are selected. 

  • Salespeople: If there are multiple salespeople, you can filter the report based on all users or specific users. By default, all salespeople are selected. 

  • Lead Sources: Lead source is extremely handy if you are interested in seeing what integrations you have set up with GymLeads are performing well or under performing

  • Compare By: This filter allows you to view the data compared by either users or club locations. By default, locations is selected.

  • Heard About Methods: The heard about method is useful in understanding what marketing you have set up and getting traction and creating you leads, as well as how warm they are in the sales process

  • Regions: If you are a company with lots of locations across many states/areas, it may be useful to report on one particular region and see how that region is performing.

  • Countries: If you are a company with lots of locations across many countries, it may be useful to report on one particular country and see how that country is performing.

  • Tags: Tags allow you to run this report and only see how a certain group of leads are tracking and if they are successfully working their way through the sales pipeline

Once you've selected your filters, you're able to view the relevant data and begin to understand the reasons that leads aren't joining as well as what stage of the sales process you're losing them at. 

The leads assigned metric refers to the total number of leads that have been ASSIGNED during this period.
The Lost Leads section refers to the total number of leads MARKED as lost during the selected date range.
The Lead Loss Rate is the percentage of leads you have lost, based on the leads CREATED during date range divided by total LEADS (leads lost) who were marked as lost DURING the date range.
The top reason section, is referring to the number one reason that leads have been marked as lost. 

The Lost Reasons Breakdown and Lost Reasons Totals Graphs give you a visual representation of the reasons that leads are being marked as lost.

The Lost Reasons Breakdown chart highlights the reasons leads have been marked as lost. This chart can be compared by either Users or Locations. 

The Lost Reasons Totals Chart gives you a visual representation of the reasons that leads have been marked as lost. 

The Lost & Inactive at Step Charts are designed to help you understand at which point leads are being marked as lost/inactive. These graphs are really helpful to understand where you are losing leads throughout your sales process. In a similar way, you can also understand at which points in the sales process you are marking leads as inactive. 

The Full Report Section highlights the number of leads lost, broken down by reason and location/user. This section of the report can be exported to excel as well.

Export Function: You can export a copy of the report with the current filters as a CSV or Excel file. Press the export button in the top right hand corner of the page and a copy of the report will be emailed to you.

Set-Up Schedule: You can choose a day/s and time/s you would like this report to be send to your email as an Excel file.

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