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SMS and Email Marketing in the United Kingdom
SMS and Email Marketing in the United Kingdom

Complying with the Data Protection Act (2008)

Aron avatar
Written by Aron
Updated over a week ago

For studios operating in the United Kingdom, it's important to be aware of the regulations around Email and SMS marketing.

The following does not constitute legal advice. Please contact a lawyer if you have specific questions about complying with regulations.

The UK's Data protection Act (2008) states that, in order to send any electronic marketing, you must either have:

  • Their express, specific permission or

  • The lead or customer has provided their detail in the context of inquiring about a product or service

As well as the above, you also need to include a simple opt out function. GymLeads helps you stay on the right side of this law by providing an auto opt-out mechanism, and including a link with your details in every message. It is your responsibility to keep and maintain records proving that you have someones consent.

If you don't comply with these laws, you may be liable for fines and your SMS sending ability may be suspended.

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